Home / Services / /04 — Technical SEO

The invisible work that decides rankings.

Before Google judges your content, it has to find it, crawl it, render it and load it fast. Technical SEO is everything under the bonnet — invisible when it's right, expensive when it's wrong.

0%of mobile visitors leave if a page takes over 3 seconds
0Core Web Vitals Google measures on every page
0%of your key pages crawlable and indexed
0guesswork — every fix comes from crawl data

Google research · mobile page speed studies

Everything under the bonnet.

A technically broken site caps how far content and links can take you. We remove the cap.

/01

Full technical audit

A complete crawl of your site — every error, redirect chain, orphan page and indexing issue, prioritised by impact.

/02

Core Web Vitals & speed

Loading, interactivity and visual stability brought into Google's green zone — measured on real Cairns connections, not lab servers.

/03

Crawlability & indexation

Robots rules, sitemaps and canonical tags fixed so Google finds every page that should rank and none that shouldn't.

/04

Site architecture

URL structure and navigation organised so authority flows logically — and customers never feel lost.

/05

Structured data

Schema markup implemented and validated, unlocking rich results your competitors aren't showing.

/06

Migrations & redirects

Rebuilding or rebranding? We map every redirect so your rankings survive the move intact.

How the work unfolds.

The order matters — each step earns the next. This is the sequence we run for every technical seo engagement.

Step 01

Crawl the site

Full technical crawl plus Search Console data — the complete picture of how Google sees you.

Step 02

Prioritise by impact

Issues ranked by what actually moves rankings, not by what makes the longest report.

Step 03

Fix

We implement directly or work with your developer — either way, changes are tested before they ship.

Step 04

Validate

Every fix confirmed in Search Console: crawled, indexed, passing.

Step 05

Monitor

Continuous monitoring catches new issues before they cost you rankings — sites break quietly.

Powered by Content Flow

AI with your data beats AI with none.

Our audits run through Content Flow — the Get Leads AU system whose AI site audit, speed, conversion and accessibility scans work from your site’s real crawl and field data. AI fed with data finds what’s actually broken on your site; AI without it lists what’s usually broken on websites in general.

Content Flow · A Get Leads AU system · 6 stages · 23 capabilities

SEO AI · zero data

  • Guesses keywords from a blank prompt
  • Generic copy any city could publish
  • No idea what you already rank for
  • Confidently invents “facts”

SEO AI · your data · Content Flow

  • Fed your Search Console & Analytics
  • Real search volume & difficulty per term
  • Competitor gaps measured, not imagined
  • Human-led at every stage
Aerial view of the Great Barrier Reef off Cairns
Built for FNQ

Fast in Sydney means nothing if it's slow in Cairns.

Your customers are on regional mobile networks, hotel wi-fi and phones held in one hand at the Esplanade markets. We benchmark performance on the connections FNQ actually uses — because that's what Google's field data measures too.

WordPress Shopify Squarespace Wix Custom builds

Straight answers.

The questions Cairns businesses actually ask us about technical seo — answered the way we'd answer them across a table.

What are Core Web Vitals, in plain English?

Three numbers Google collects from real visitors: how fast your main content loads, how quickly the page responds when tapped, and whether things jump around while loading. Fail them and you start every ranking contest handicapped.

Will you break my site making changes?

No — changes are made carefully, tested where possible on staging, and always reversible. If you have a developer, we're happy to hand them precise, prioritised instructions instead.

My site is on WordPress / Shopify / Wix. Does that matter?

Every platform has its own technical quirks and ceilings, and we work across all the common ones. Occasionally a platform genuinely limits what's possible — if so, we'll tell you plainly before you spend money fighting it.

Is this a one-off audit or ongoing work?

Both exist. A one-off audit and fix round repairs accumulated damage; ongoing monitoring stops it accumulating again. Most clients do the big cleanup first, then fold monitoring into their monthly plan.

We're redesigning our website. Should we talk first?

Yes — before the build, not after launch. More rankings are lost to unplanned migrations than to any algorithm update. A redirect map costs a fraction of recovering lost traffic.

Find out what’s broken under the bonnet. Free.

Your free audit includes a technical crawl: the errors costing you rankings, ranked by how much they matter.

Get my free SEO audit

Pairs well with.

Technical SEO works hardest alongside the disciplines that feed it. These are the natural next reads.

/02

On-Page SEO

Structure, schema and content built the way Google reads.

/03

Link Building

Real links from real Australian sites. No spam networks, no shortcuts.

/06

Small Business SEO

Right-sized packages. Big-agency results without big-agency invoices.